We all know video marketing is so important and read it everywhere! So the real questions are, why is video marketing so important? How can we use our videos on social platforms?
The number one platform for video marketing has always been YouTube, but now other social platforms have been put to the test. Instagram in particular has gone to countless efforts to improve and optimize the delivery of videos on its platform. From authorizing 60 second videos to implementing IGTV and now IG Story. Instagram has found its way into the world of video marketing. You've found a seamless way to add videos to your feed and an even better way to hide ads on that feed.
The need for professional photography has increased in the world of social media. They compete with brands and influencers for high quality content. Content is key to delivering a really engaging message.
There are a few things to consider when running a social media ad with amazing content.
- What do you use to take your photos?
Photography has evolved over the past few years, as has the photography we use for social media. What started out as a blurry phone photo has evolved into using your most sophisticated digital SLR camera to produce high-quality professional images with shallow depth of field, dynamic lighting, and interesting compositions. The quality of the photography and editing is extremely important when advertising on social media. Anything low in quality will not perform well under the current algorithm.
- Correctly edit your photos
We love one filter as much as the next, but what we don't like is over / under exposure, over saturation, grainy images. Consistency is key when editing photos for social media. If your style isn't consistent, it will show up on your feed. If the image isn't leaking, chances are you shouldn't publish it. Always keep your brand in mind when editing your photos. Ask yourself, "Does this photo represent my brand and me accurately?" if the answer is no, it's probably best not to post.
- Cropping Photos
You might be wondering why is this important ?! Well, i've had to note that if the photo isn't cropped or sized correctly, Instagram and Facebook will crop for you, and we don't want to see any heads cut off in the feed.
- Don't make your videos too long
We know you want to share your amazing work, but leave that to your website or wallet. Social media is only meant to be just a taste of what you have to offer and a snapshot of what your website or portfolio has. We don't recommend more than 60 seconds for preview or social media highlighting! Think of your social channels as a way to achieve something bigger. that is, this video will give people a taste of what we have to offer and lead them to our site to make a sale!
We believe there is a strategy behind everything we do. Social media is very important to us as a production studio. It's basically a portfolio of our work that we can creatively share with the world. Implementing these strategies will definitely help boost your engagement, views, reach, and notoriety on social media!
Comments
Post a Comment